Susie Smith Coughlin is the award winning heart and soul behind Le Marchande, a home décor boutique where every shelf is styled like it’s about to be photographed—and every object has a story to tell (and possibly an opinion).

With over ten years of experience in commercial and residential design—and a recent feature in Architectural Digest that made her mom very proud—Susie has spent a decade turning “just a room” into “I can’t believe I get to live here.” She believes your home should feel like a great conversation: equal parts comfort, character, and a little bit of mischief.

She curates Le Marchande the way some people build playlists—layering soulful vintage pieces with fresh, modern finds, then slipping in the occasional dramatic showstopper that fully intends to be the main character. Armed with a designer’s eye, a sentimental streak, and a sense of humor about the chaos of real life (yes, that artful stack of books is hiding the Wi‑Fi router), Susie helps people create spaces that feel like them on their best day—warm, welcoming, and wonderfully one‑of‑a‑kind.

At Le Marchande, she’s not just selling things; she’s matchmaking people with pieces they’ll keep, love, and tell stories about for years.